We happened to join Slow Food Festival in Torino in 2014 thanks to Mr. Minami who sent me tons of miso to where ever I was in the world.
Mr. Minami believes in preserving slow food culture in where he grew up, Nagaoka, Nigata, Japan.
Miso of Nagaoka was one of things he wanted to preserve.
So he went to Italy to promote great miso hoping that Japanese young generations eventually realise its high value. It is happening slowly. Including myself, we have been trying to cast a light back on Japanese slow food culture where our food is westernised, plus there are just more and more fast food.
There are many Italian who are curious about good food and they were serious about understanding miso.